Select your language

DirecTV Latam and Sky Brasil move to the Werthein Group

directvLatin America. Vrio Corp, a company that brings together the Latin American operations of DirecTV and Sky Brasil, owned by AT&T, has been 100% acquired by the Werthein Group, a private holding company with experience in telecommunications, financial market, insurance, agricultural production and real estate.

Grupo Werthein is left with 10.3 million subscribers in 11 countries in Latin America and the Caribbean. Vrio's infrastructure includes satellites and state-of-the-art transmission centers, thanks to which it is possible to deliver a wide variety of content to homes, in 4k format. Vrio's broadband operations, along with other investments such as Tournaments and Competitions in Argentina and WIN Sports in Colombia, will be transferred to the Werthein Group upon closing of the transaction.

"Our vision of the future will be to take care of and enhance the leading entertainment brands, maintain their leadership and grow in the value proposition, investing in technology and content, aligned with the habits of each of our subscribers and especially, of the new generations," said Dario Werthein, shareholder, Werthein Group.

AT&T and Werthein Group are committed to making a smooth transition and maintaining the best customer experience. Once the transaction is complete, Vrio subscribers will continue to have access to premium content and the same services, the same channel line, content offerings, and the same customer support experience.

- Publicidad -

Until the closing of this transaction, and as they have done so far, the collaborators will continue to work for Vrio, with the focus and commitment to be leaders in the entertainment industry. The collaborators, based in the region and working for Vrio's operations today, will become part of the Werthein Group team when it closes. AT&T and Grupo Werthein agreed to have transition services under which AT&T will provide support, such as billing, infrastructure and software support to Grupo Werthein for approximately three years after the closing of the transaction.

Considering this transaction, AT&T classified Vrio as "asset-for-sale" as of June 30, 2021 and reported such assets at fair value minus cost of sale, resulting in an impairment of $4.6 billion, including $2.1 billion related to cumulative foreign currency conversion adjustments. The companies expect the transaction to close in early 2022.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
SmallHD Announced New OLED Production Monitor 16

SmallHD Announced New OLED Production Monitor 16

Latin America. SmallHD introduced the new 16-inch 4K OLED production monitor, the OLED 16, which combines OLED's industry-leading contrast ratio, exceptional color accuracy, customizable dials, Wi-Fi...

Medellín will have a week for cinematography with Cinemotion Labs and the International Hall of Light

Medellín will have a week for cinematography with Cinemotion Labs and the International Hall of Light

Colombia. Cinemotion Labs announces a strategic alliance with the International Light Show, one of the most recognized meetings for professionals in lighting, cinematography and technologies applied...

The final version of DaVinci Resolve 21 is now available

The final version of DaVinci Resolve 21 is now available

Latin America. Blackmagic Design announced that the final versions of DaVinci Resolve 21, as well as Fusion Studio 21, are now available.

BIFF calls for producers of feature films in development

BIFF calls for producers of feature films in development

Colombia. The Bogotá International Film Festival -BIFF, seeks the next stories of Ibero-American cinema. The Festival kicked off the engines of its twelfth edition with a key announcement for the...

Vertical fiction finds a place in the LATAM industry

Vertical fiction finds a place in the LATAM industry

Latin America. In a very short time, vertical series ceased to be an isolated trend to consolidate themselves as a new category within the Latin American audiovisual industry.

AI and operational efficiency redefine broadcasting

AI and operational efficiency redefine broadcasting

Argentina. Alberto Larraburu, Presales Manager of BVS, was in charge of the opening of the BVS Media Connect 2026, which brought together technological leaders and specialists from the audiovisual...

Netflix strengthens presence in Brazil with 5 new productions

Netflix strengthens presence in Brazil with 5 new productions

Brazil. Netflix participated in Rio2C 2026, with an agenda dedicated to the future of audiovisual narratives and the celebration of local stories. Within the framework of the event, it announced five...

Cinemotion Labs to analyze AI's impact on cinematography

Cinemotion Labs to analyze AI's impact on cinematography

Colombia. On August 11 and 12, the film industry has an appointment in Medellín, at the first version of Cinemotion Labs, an event that connects film production and post-production in Latin America.

Apple TV streamed MLS match with iPhone 17 Pro

Apple TV streamed MLS match with iPhone 17 Pro

International. Apple TV unveiled a special Major League Soccer (MLS) match recorded exclusively with the iPhone 17 Pro, marking the first time this phone was used to capture the entirety of a live...

Kino Flo presented its new Celeb IKON 12 solution

Kino Flo presented its new Celeb IKON 12 solution

Latin America. Kino Flo launched the Celeb IKON 12. With a new RGB-cW-wW LED engine that delivers maximum power in every colour spot, the IKON 12 brings back the legendary 4x1 silhouette that marked...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A PRODUCT OR SERVICES QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin